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International marketing Philip R. Cateora, Mary C. Gilly y John L. Graham

By: Cateora, Philip R.
Publisher: Boston McGraw Hill 2009Edition: Fourteenth edition.Description: 711 páginas; ilustraciones color, mapas, diagramas.ISBN: 978-0-07-338098-8.Contained works: Graham, John L | Gilly, Mary C.Subject(s): Marketing | Economía internacional | Comercio internacional | Ciencias administrativasDDC classification: 658.84
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