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Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción de Lourdes Amador Araujo, Leticia Pineda Ayala.

By: Contributor(s): Language: Spanish Original language: English Publication details: Ciudad de México : Pearson Educación, 2017.Edition: Decimotercera ediciónDescription: 643 páginas : ilustraciones, fotografíasContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 9786073238458
Subject(s): DDC classification:
  • 23 658.8 K77F9
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Libro Biblioteca F. MacGregor Sala 3er piso General 658.8 K77F9 (Browse shelf(Opens below)) Available 098360
Total holds: 0

Incluye índice.

Referencias: páginas 602-623.

Título original: Marketing: an introducction.

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