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La disciplina del servicio by Series: Apuntes de EstudioLanguage: Spanish
Publication details: Lima Centro de Investigación de la Universidad del Pacífico 2001
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 338.47 L51.

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El marketing y sus aplicaciones a la realidad peruana by Series: Biblioteca UniversitariaLanguage: Spanish
Publication details: Lima Universidad del Pacífico 1999
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83985 P59/1999.

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Marketing estratégico en la empresa peruana by Series: Biblioteca UniversitariaLanguage: Spanish
Publication details: Lima Centro de Investigación de la Universidad del Pacífico 2002
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83985 M32.

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La administración estratégica de la mercadotecnia en la empresa peruana by Series: Biblioteca UniversitariaLanguage: Spanish
Publication details: Lima Centro de Investigación de la Universidad del Pacífico 1997
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.810185 M32.

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El marketing y sus aplicaciones a la realidad peruana by Series: Biblioteca UniversitariaLanguage: Spanish
Publication details: Lima Universidad del Pacífico 1995
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83985 P59.

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Casos de mercadotecnia aplicados a la realidad by Series: Apuntos de EstudioLanguage: Spanish
Publication details: Lima Centro de Investigación de la Universidad del Pacífico 1996
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83985 C v.2.

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Casos ganadores de los Premios Effie 2000 by Series: Apuntes de estudioLanguage: Spanish
Publication details: Lima Universidad del Pacífico : Alicorp 2002
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 659.11385 C/2000.

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Casos ganadores de los Premios Effie 2001 by Series: Apuntes de estudioLanguage: Spanish
Publication details: Lima Universidad del Pacífico : Alicorp 2002
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 659.11385 C/2001.

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El marketing según Kotler : cómo crear, ganar y dominar los mercados Philip Kotler ; traducción de Federico Villegas. by Series: Paidós Empresa ; 67Language: Spanish Original language: English
Publication details: Barcelona : Paidós, 1999
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.8 K77M1.

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Nuevas tendencias en márketing [K.L. Keller ...[y otros] by Series: Language: Spanish Original language: Español
Publication details: Barcelona Deusto 2002
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83 N.

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Marketing en sectores específicos Coordinadora María Soledad Aguirre García by Series: Language: Spanish
Publication details: Madrid Pirámide 2005
Availability: Items available for loan: Biblioteca F. MacGregor (2)Call number: 658.809 M, ...

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Odisea 2.0 las marcas en los medios sociales Ernesto Van Peborgh by Series: Language: Spanish
Publication details: Buenos Aires La Crujía 2010
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.4013 P35.

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Harvard business review on marketing Kevin Lane Keller... [y otros] by Series: The Harvard Business Review Paperback SeriesLanguage: English
Publication details: Boston, MA HBSP 2001
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83 N / In.

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Nuevas tendencias en comunicación Coordinadores: Teresa Pintado Blanco y Joaquín Sánchez Herrera by
Edition: 2a ed. rev. y act
Language: Spanish
Publication details: Madrid ESIC Editorial 2012
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 302.2 N9.

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Cómo elaborar un plan de marketing planificando tu éxito Richard Díaz Chuquipiondo by Series: Business ManagementLanguage: Spanish
Publication details: Lima Macro 2013
Availability: Items available for loan: Biblioteca F. MacGregor (2)Call number: 658.8101 D67, ...

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Casos exitosos de empresas latinoamericanas en Asia Oswaldo Morales Tristán, Adriana Roldán Pérez, Julie Kim, compiladores by
Edition: edición commemorativa
Language: Spanish
Publication details: Buenos Aires Cengage Learning Universidad Esan 2014
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83 C.

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El negocio de la hospitalidad / Ahmed Hassanien, Crispin Dale, Alan Clarke ; traducción de Ma. del Carmen Hano Rosa by Series: Trillas turismoLanguage: Spanish Original language: English
Publication details: México D.F. Trillas 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 796.5339 H23.

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El libro prohibido de la economía lo que las marcas, los bancos, las empresas, los gobiernos...no quieren que sepas Fernando Trías de Bes. by Series: Fuera de colección y one shotLanguage: Spanish
Publication details: Madrid Espasa 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 332 T81.

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Monetizing innovation : how smart companies design the product around the price / Madhavan Ramanujam, Georg Tacke. by Language: English
Publication details: New Jersey : Wiley, 2016
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.4063 R21 In.

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