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Marketing estratégico Roger J. Best ; traducción de Dionisio Cámara Ibáñez. by
Edition: cuarta edición
Language: Spanish Original language: English
Publication details: Madrid Pearson Educación 2007
Availability: Items available for loan: Biblioteca F. MacGregor (3)Call number: 658.8 B39, ...

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Sé tu propia marca John Purkiss, David Royston-Lee. by Language: Spanish Original language: English
Publication details: México D.F. Trillas 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.827 P97.

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Desnudando la mente del consumidor consumer insights en el marketing Cristina Quiñones. by Language: Spanish
Publication details: Lima Gestión 2000 2014
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.8342 Q68.

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Bueno, bonito y barato aprendiendo marketing con historias de la vida diaria I Rolando Arellano Cueva. by Language: Spanish
Publication details: Lima Planeta 2015
Availability: Items available for loan: Biblioteca F. MacGregor (3)Call number: 658.83 A68, ...

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El emprendedor del éxito Rafael Eduardo Alcaraz Rodríguez. by
Edition: quinta edición
Language: Spanish
Publication details: México D.F. McGraw Hill 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.409 A35.

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Marketing digital publicidad con Google AdWords Edson David Cisneros Canlla. by Series: Business managementLanguage: Spanish
Publication details: Lima Macro 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.872 C55.

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Investigación de mercados Jorge Eliécer Prieto Herrera. by Language: Spanish
Publication details: Lima Macro 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83 P86.

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Neuromarketing y neuroeconomía Andrés Cisneros Enríquez. by Series: Gestión empresarialLanguage: Spanish
Publication details: Lima Macro 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.8 C55.

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Branding tendencias y retos en la comunicación de marca Javier Velilla. by Series: Tic-cero ; número 38Language: Spanish
Publication details: Barcelona Ediciones UOC 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 302.25 V41.

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Introducción al marketing gastronómico para emprendedores/empresarios, trabajadores y estudiantes César Ciallella, Edgar Gabriel. by Series: Hotelería, gastronomía y turismo ; número 4Language: Spanish
Publication details: Buenos Aires Ugerman 2016
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 796.571 C59.

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El libro prohibido de la economía lo que las marcas, los bancos, las empresas, los gobiernos...no quieren que sepas Fernando Trías de Bes. by Series: Fuera de colección y one shotLanguage: Spanish
Publication details: Madrid Espasa 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 332 T81.

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Gestión de mercadotecnia / Mario Vildósola Basay. by Series: Textos Universitarios
Edition: Primera edición
Language: Spanish
Publication details: Lima : Universidad de Lima, 2004
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.8 V65.

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Fundamentos de Marketing ; traducción de Julio Coro Pando by
Edition: Quinta edición
Language: Spanish Original language: English
Publication details: México D.F. McGraw Hill 1992
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.8 S78 1992.

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Fundamentos de mercadotecnia Philip Kotler, Gary Armstrong ; Guillermina Cuevas Mesa, traductora. by
Edition: Segunda edición
Language: Spanish
Publication details: México, D.F. Prentice Hall 1991
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.8 K77F.

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El futuro de la comunicación píldoras de publicidad, marketing y medios digitales Agustín Medina. by Series: Empresa y gestión (Pirámide)Language: Spanish
Publication details: Madrid Pirámide 2016
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.872 M36.

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Speed marketing Fernando Montero. by Language: Spanish
Publication details: Barcelona Planeta 2010
Other title:
  • Speed marketing : nuevas técnicas de marketing para triunfar en los negocios
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.8 M77.

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Marketing del turismo cultural Nuria Recuero Virto, Francis Blasco López, Jesús García de Madariaga Miranda. by Series: Libros profesionales de empresaLanguage: Spanish
Publication details: Madrid ESIC Editorial 2016
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 796.572 R33.

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Monetizing innovation : how smart companies design the product around the price / Madhavan Ramanujam, Georg Tacke. by Language: English
Publication details: New Jersey : Wiley, 2016
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.4063 R21 In.

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Selling the invisible : a field guide to modern marketing / Harry Beckwith. by Language: English
Publication details: New York : Grand Central Publishing, 2012
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.8 B31 In.

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