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La estrategia del océano azul W. Chan Kim y Renée Mauborgne ; traducción de Adriana de Hassan. by Series: Language: Spanish
Publication details: Bogotá Norma 2008
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83 C517.

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborge. by Language: English
Publication details: Boston : Harvard Business Review, 2015
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.802 C517 In.

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