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Nuevas tendencias en marketing Series: Boletín de Estudios Económicos | ; vol.55, nro.171Language: Spanish
Publication details: Bilbao 2000
In: Boletín de Estudios Económicos v.55, n.171 (Dic. 2000), p.409-541=773
Availability: Items available for loan: Biblioteca F. MacGregor (1).

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Mercadeo social Programa de gerencia social by Language: Spanish
Publication details: Cali Instituto FES de liderazgo 1991
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658 P/2.

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Curso de gestión empresarial by Series: Guía básica para la actividad de marketingLanguage: Spanish
Publication details: Bilbao Deusto 2000
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658 C/2.

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La disciplina del servicio by Series: Apuntes de EstudioLanguage: Spanish
Publication details: Lima Centro de Investigación de la Universidad del Pacífico 2001
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 338.47 L51.

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El marketing y sus aplicaciones a la realidad peruana by Series: Biblioteca UniversitariaLanguage: Spanish
Publication details: Lima Universidad del Pacífico 1999
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83985 P59/1999.

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Marketing estratégico en la empresa peruana by Series: Biblioteca UniversitariaLanguage: Spanish
Publication details: Lima Centro de Investigación de la Universidad del Pacífico 2002
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83985 M32.

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La administración estratégica de la mercadotecnia en la empresa peruana by Series: Biblioteca UniversitariaLanguage: Spanish
Publication details: Lima Centro de Investigación de la Universidad del Pacífico 1997
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.810185 M32.

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El marketing y sus aplicaciones a la realidad peruana by Series: Biblioteca UniversitariaLanguage: Spanish
Publication details: Lima Universidad del Pacífico 1995
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83985 P59.

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Casos de mercadotecnia aplicados a la realidad by Series: Apuntos de EstudioLanguage: Spanish
Publication details: Lima Centro de Investigación de la Universidad del Pacífico 1996
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.83985 C v.2.

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Casos ganadores de los Premios Effie 2000 by Series: Apuntes de estudioLanguage: Spanish
Publication details: Lima Universidad del Pacífico : Alicorp 2002
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 659.11385 C/2000.

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Casos ganadores de los Premios Effie 2001 by Series: Apuntes de estudioLanguage: Spanish
Publication details: Lima Universidad del Pacífico : Alicorp 2002
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 659.11385 C/2001.

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Turismo : planeación, administración y perspectivas by
Edition: 2a ed
Language: Spanish
Publication details: México D.F. Limusa y Wiley 2003
Availability: Items available for loan: Biblioteca F. MacGregor (2)Call number: 796.516 M2, ...

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Operaciones y procesos de producción en el sector turístico by Series: Gestión turísticaLanguage: Spanish
Publication details: Madrid Sintese 2004
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 796.5337 B27.

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Política y relaciones turísticas internacionales by Series: Ariel turismoLanguage: Spanish
Publication details: Barcelona Ariel 2002
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 796.5172 M77.

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El consumidor turístico by Language: Spanish
Publication details: Madrid Escuela Superior de Gestión Comercial y Marketing 2002
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 796.5333 B74.

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Marketing de periódicos y revistas by Series: Marketing sectorialLanguage: Spanish
Publication details: Madrid Pirámide : ESIC Editorial 2005
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 070.59 M77.

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Imagen corporativa en el siglo XXI Joan Costa by Series:
Edition: 2a ed. 4a reimp.
Language: Spanish
Publication details: Buenos Aires La Crujía 2009
Availability: Items available for loan: Biblioteca F. MacGregor (2)Call number: 659.2 C79, ...

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Gestión de la marca corporativa Paul Capriotti, editor by Series: Language: Spanish
Publication details: Buenos Aires La Crujía 2007
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.827 G.

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Marketing periodístico Francisco Iglesias by Series: Language: Spanish
Publication details: Barcelona Ariel 2001
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 070.59 I35.

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Investigación de mercados técnicas y procedimientos de información para el marketing competitivo José Linares Cazola by
Edition: 2a ed
Language: Spanish
Publication details: Lima San Marcos 2009
Availability: Items available for loan: Biblioteca F. MacGregor (1)Call number: 658.835 L74.

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