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Value proposition design : how to create products and services customers want : get started with ... / Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.

By: Contributor(s): Language: English Series: StrategyzerPublication details: New Jersey : Wiley, 2014.Description: 290 páginas : ilustracionesISBN:
  • 9781118968055
Subject(s): DDC classification:
  • 23 658.4012 O83V
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Contracubierta: Bad value proposition design: a guide burning cash, communicating poorly, and spending your short life building stuff nobody wants/ written by Tim E. Waster.

"Continuación de «Business model generation» --en cubierta

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Texto en inglés.

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